McGregor's Proper 12 Discontinued?

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Post on Nov 27, 2024

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McGregor's Proper No. Twelve: Discontinued? The Real Story (and What it Means for Whiskey Lovers)

Hey whiskey fans! Let's talk about Proper No. Twelve. You know, that Irish whiskey with the, uh, interesting marketing campaign? Yeah, that one. Lately, I've been seeing a ton of chatter online – forums, social media, the whole shebang – about whether it's been discontinued. So, let's dive in and spill the beans. Because let's be honest, the internet can be a rumor mill faster than a distillery tour on St. Patrick's Day.

The Rumors: Are They True?

Short answer? No, Proper No. Twelve isn't discontinued... officially. But the situation is a little more nuanced than that. I've personally been seeing fewer and fewer bottles on shelves lately, especially in my neck of the woods (which, by the way, is a major metro area, not some backwoods liquor store!). This lack of visibility definitely fuels the fire of the discontinuation rumors. It's kinda like that time I thought my favorite craft beer had vanished – turns out, their distributor had a hiccup. So, yeah, supply chain issues can be a real pain.

What's Really Going On?

I did some digging, and it seems like a few things are at play here. First, the big one: distribution changes. Proper No. Twelve's distribution network might be undergoing some shifts, resulting in decreased availability in certain markets. Think of it like this: imagine a highway with a major construction project – traffic's gonna be backed up! Same deal with whiskey distribution. Also, there’s been a general downturn in the premium spirits market recently, which could affect sales. So while they haven't officially pulled the plug, reduced sales could lead to scaling back production.

SEO Tips for Dealing with Discontinued Products (Or, What I Learned the Hard Way)

Now, this whole Proper No. Twelve situation got me thinking about something super important for all of us content creators: SEO for products that might be phasing out. I made this HUGE mistake once with a blog post about a specific line of running shoes – spoiler alert, they got discontinued six months later, and my perfectly optimized post became completely irrelevant, basically a digital tombstone!

Here's what I learned the hard way:

• Focus on evergreen content: Instead of solely focusing on specific products, try to create more general content around the broader category. In this case, instead of writing "McGregor's Proper No. Twelve Review," maybe I should've written "Best Irish Whiskeys Under $50". That way, even if Proper No. Twelve fades away, the post still provides value to readers. This is crucial for long-term search engine optimization.

• Monitor Google Search Console: Don't just set it and forget it. Regularly check your GSC data to see how your content is performing and if there are any significant drops in traffic or keyword rankings – this can be a warning sign of changes in the product availability or market.

• Update your content (when necessary!): If a product is discontinued, update your post accordingly. You can acknowledge the discontinuation, suggest alternative products, or redirect readers to a relevant page on your site. That keeps your readers happy and keeps your SEO strategy alive.

Pro Tip: Adding schema markup can be really helpful in telling search engines exactly what your post is about. Proper use of schema can significantly boost your visibility! Seriously, look into it.

Remember, maintaining your website's relevance is key, even when dealing with fluctuating product availability. Just because Proper No. Twelve is harder to find doesn't mean the post about it should vanish! Adapting your content keeps you in the game. And let's face it, who doesn't love a good whiskey story? (Even if the whiskey might be a bit harder to track down these days!)